By Lissa Cupp, vice president, e-Commerce & Consumer Marketing, ACCO Brands
Ever since the first tolling of “ You’ve Got Mail” from America Online, email has become a standard part of our lives, both personally and in business. Checking email has become a typical part of everyday life. For example, according to the Pew Internet and American Life Project, more than 90 percent of Internet users between 18 and 72 said they send and receive email, making it the top online activity just ahead of search engines. Another example: According to a study by the American Management Association, U.S. workers spend an average of 1 hour and 47 minutes per day dealing with email alone.
We could produce statistic after statistic saying the same thing. But the bottom line is this:
Email is a part of nearly everyone’s life. The problem is that it’s also becoming a burden to time management and productivity. One of the culprits behind this is email clutter.
No, clutter isn’t restricted to your living space or place of work—it’s present in the digital world, too. There are several things you can do to keep a cluttered email box from ruling your day and getting back to a productive, well-managed lifestyle and workday: