By Bob Sadowski, APR, Public Relations & Social Media Manager, ACCO Brands
With smartphones becoming smarter, laptops getting smaller yet more powerful, and tablets taking over the book, magazine and newspaper industries, it’s no surprise that electronic planning and its popularity with users of those devices is growing as well. With all the calendaring apps that come standard with most electronic devices, it seems like the natural progression from paper to digital is inevitable. But is perception a reality in this case?
Not really—paper is still alive and well, and it’s actually still the preferred medium in many industries and for tasks like records storage. Within the planning and organizing industry, paper is still thriving as well, according to our customers. Moms, students, business people, professional organizers—they all collectively tell us, “We’d be lost without our planners!” Continue reading