Author Archives: Lissa Cupp

About Lissa Cupp

Lissa Cupp is vice president, e-Commerce and Consumer Marketing for ACCO Brands, which includes Mead®, Day-Timer®, Day Runner® and AT-A-GLANCE®. She is responsible for ACCO Brands’ U.S. and international e-commerce business for planning and organizing products. This includes driving growth through digital strategies and online initiatives by integrating Web operations, e-commerce marketing, contact center operations, marketing communications, creative, design, Web content, mobile applications, catalogs, social media and digital products. With 20+ years experience delivering business growth and market expansion as a strategic marketing executive, Lissa has demonstrated success in developing winning marketing strategies and brand positioning across all phases—from strategy and creation to execution and delivery—by leveraging customer insight and market trends.

Home Office by Matthew Oliphant

Creating a Home Office that Works for You

By Lissa Cupp, vice president, e-Commerce & Consumer Marketing, ACCO Brands

Are you ready to start your dream business right from your own home? Or have you been given the flexibility to work remotely for your job? Whichever the case, the establishment of a functional home office is needed. Following are several things to consider in making sure your home office works for you: Continue reading

System Error by Justin Marty

System Error: Too Much Clutter!

By Lissa Cupp, vice president, e-Commerce & Consumer Marketing, ACCO Brands

It’s nearly impossible to completely escape clutter. Whether it’s a junk drawer, the in-box at work or a stack of newspapers near the front door, clutter somehow makes its presence felt.

This clutter, in turn, leads to stress, leaving you feeling overwhelmed, frustrated and unproductive. Unfortunately, there is carry-over of these negativities from work to home and vice versa. The result is a breakdown of an ideal work/life balance. Continue reading

Get Your Email—and the Clutter Within—Controlled

By Lissa Cupp, vice president, e-Commerce & Consumer Marketing, ACCO Brands

Ever since the first tolling of “ You’ve Got Mail” from America Online, email has become a standard part of our lives, both personally and in business. Checking email has become a typical part of everyday life. For example, according to the Pew Internet and American Life Project, more than 90 percent of Internet users between 18 and 72 said they send and receive email, making it the top online activity just ahead of search engines. Another example: According to a study by the American Management Association, U.S. workers spend an average of 1 hour and 47 minutes per day dealing with email alone.

We could produce statistic after statistic saying the same thing. But the bottom line is this:

email

Email is a part of nearly everyone’s life. The problem is that it’s also becoming a burden to time management and productivity. One of the culprits behind this is email clutter.

No, clutter isn’t restricted to your living space or place of work—it’s present in the digital world, too. There are several things you can do to keep a cluttered email box from ruling your day and getting back to a productive, well-managed lifestyle and workday:
Continue reading

Box of papers tango.mceffrie

Making Cluttered Tax Documents a Thing of the Past

By Lissa Cupp, vice president, e-Commerce & Consumer Marketing, ACCO Brands

Getting your home office organized and straightened up—and keeping it that way—is a year-long task. A perfect example is tax documentation. While many of the forms and statements for your annual return generally arrive in January and February, other documents that are important to the process filter in during the entire 12 months of the year.

Be it medical receipts or statements from making charitable donations, the paperwork needed for your tax return is continuously on the rise. In order to keep your living and working space from being littered with these papers, you must plan accordingly and establish a process. Let’s look at these in more detail. Continue reading

Money Burning by purpleslog

Is Clutter Impacting Your Finances?

By Lissa Cupp, vice president, e-Commerce & Consumer Marketing, ACCO Brands

Whether it’s that buildup of paper all over your desk and floor or a backlog of e-mail in Outlook, disorganization and clutter are costing you dearly. When you lack organization in the workplace, at home and at school, it produces multiple negative results, like missed deadlines or appointments, for example. Even more importantly, this clutter can actually COST you time and money.

Believe it or not, there are actually many “costs” associated with clutter and the need to deal with it. In addition to heightened stress levels and the general discouragement you get from just looking at the piles of stuff, clutter has a direct impact on your wallet and bank account. Continue reading

Note

Duly Noted: Seven Tips for Productive Note-Taking

By Lissa Cupp, vice president, e-Commerce & Consumer Marketing, ACCO Brands

Note-taking plays an important role in everyone’s life, no matter age, profession or background. Think about it: We take notes during meetings, when we’re on the telephone, while we’re out-and-about, in a classroom or professional development setting…the list goes on and on.

Unfortunately, as a result of these many note-taking opportunities, there are plenty of actual jottings and scribbling that are distributed among notebooks, planners, Post-it® notes and loose sheets of paper. This is all the more reason to make sure your note-taking techniques are effective and efficient.

Just like other facets of planning and organizing, there is no one-size-fits-all method to note-taking. However, there are many similar components that are common among methods which have stood the test of time and lead to higher productivity. Continue reading