Are Your Priorities in Question?

By Lissa Cupp, vice president, e-Commerce & Consumer Marketing, ACCO Brands

Prioritizing your tasks is essential if you want to accomplish your goals on a daily basis…and beyond. But like most to-do lists, every item is high priority in the owner’s eyes. So how do you determine which tasks are most imperative to accomplish?

You can start the prioritization process by asking yourself these five questions:

  1. Goals: Which item most helps you achieve your goals for the day?
  2. ROI: Which task gives you the best return on your investment of time?
  3. Results: Looking at both short-and long-term, which task yields the best results for your investment of time?
  4. Tomorrow and Beyond: Some items on your list may be good candidates for postponement. Which ones can you delay without impacting your immediate goals or affecting others?
  5. Don’t Worry, Be Happy: Which tasks give you the greatest outcome of all: Success and Happiness?

These five questions will help you categorize your tasks at hand. The next step is to place them into three buckets: most important, important but not critical, and non-critical or subject to postponement or outright deletion.

This prioritization helps you focus on the most important tasks at hand, alleviating stress and the feeling of being overwhelmed. Your task today: Get focused and set your priorities—the result will be a manageable to-do list and a true sense of accomplishment.

[photo by R/DV/RS]

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About Lissa Cupp

Lissa Cupp is vice president, e-Commerce and Consumer Marketing for ACCO Brands, which includes Mead®, Day-Timer®, Day Runner® and AT-A-GLANCE®. She is responsible for ACCO Brands’ U.S. and international e-commerce business for planning and organizing products. This includes driving growth through digital strategies and online initiatives by integrating Web operations, e-commerce marketing, contact center operations, marketing communications, creative, design, Web content, mobile applications, catalogs, social media and digital products. With 20+ years experience delivering business growth and market expansion as a strategic marketing executive, Lissa has demonstrated success in developing winning marketing strategies and brand positioning across all phases—from strategy and creation to execution and delivery—by leveraging customer insight and market trends.

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